Get a competitive edge with the right strategy and synergies: branding, on-line marketing and state-of-the-art technology
We will develop a comprehensive plan and take care of visual branding, on-line promotion and IT solutions, and we will provide a comprehensive support in the area of leasing and depreciation for your brand.
With these, we will take care of critical aspects of your business:
Growing brand awareness and coverage
Winning new markets and building a strong position there
Generating profits and reducing costs
Building a brand is an investment, not a cost. And we are here to prove it
- We are Poland's only Brand Institute that can prove tangible financial benefits you will gain from well-planned and implemented branding.
- As we progress, we carefully determine the return on a particular investment, how it has impacted sales growth and the client's portfolio, as well as savings it brings.
Who are we?
I’M Brand Institute is a holding company specialising in brand analysis, design, promotion, valuation and protection.
Our team is made up of dozens of experienced, multi-field experts who deliver comprehensive projects for global customers.
Our core and principal area of expertise is consulting in leasing and brand depreciation.
- Leasing involves the transfer of the right to use a name or trademark from its owner (lessor), to another entity (lessee) - for a specific period of time and under specific conditions.
- Depreciation consists of making depreciation write-offs for a certain amount, which are deductible provided that the mark has been acquired by the taxpayer and will be able to constitute a business asset.
We are ISOQAR certified
Our ISO-9001:2015 Quality Management System Certificate is a testimony to the quality of our trademark leasing and depreciation services, as well as our business consultancy on corporate brand and image management.
This is a recognised certification, awarded by an international and globally acclaimed body – ISOQAR.
I’M Brand Institute
in figures:
branding, digital marketing, IT solutions, equity acquisition, accounting, leasing and brand depreciation
each of our specialists can boast many years of experience
who have successfully delivered more than 1,000 projects: in branding, technology and promotion
we operate globally
We support entrepreneurs at every stage of development - from aspiring start-ups to long-established businesses
To date, we have led branding, marketing and IT projects for leading companies in the following sectors: finance and banking, energy, telecommunications, FMCG, education, entertainment, e-commerce and many others.
We actively participate in brand tokenisation and enterprise virtualisation.
Our activities include, but are not limited to:
- brand building and creation in the metaverse,
- brand promotion and brand value growth in the virtual world (metaverse),
- branding activities in the metaverse,
- brand valuation in the virtual world (metaverse) and in the real world,
- transfer of device marks, word and device marks to NFT tokens, their management, promotion and
value upgrading in the metaverse (blockchain).
What do we do?
We are a leading provider of comprehensive services in corporate brand management, its digitalisation, automation and robotisation. We are responsible for areas such as commercialisation and brand management, digitisation of products and services, robotisation of business processes and brand leasing, brand licensing, brand depreciation and brand tokenisation and virtualisation.
We develop and grow powerful brands
Our competences:
design, brand protection, brand valuation and transfer, digital brand management, naming, copywriting, communication and much more
We plan, launch and run successive on-line campaigns
Our competences:
performance marketing, social media, websites and apps, UX, web analytics and conversion improvement, content marketing & SEO, marketing automation, e-commerce strategies, video marketing
We design and implement cutting-edge IT technologies
Our competences:
e-commerce solutions, web and mobile applications in all technologies, process automation, Data Science, AI, statistical modelling
We finance brand acquisition processes
Our competences:
brand leasing and amortisation, improved liquidity and financial support
We provide capital for growth
Our competences:
cooperation with investors from Europe, Asia, North America and Australia
We run the books and accounts
Our competences:
accounting, payments, taxes and settlements relating to brand leasing and depreciation
How do we do it?
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We identify, tap and leverage your business's full potential
A truly successful promotion needs to be backed up by careful analysis and proper preparation.
Before we come up with specific solutions - we make sure that these are the ones that will deliver the best possible results for you.
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We rely on hard data, not on intuition
We use genuine data-driven marketing. We source and then carefully analyse all the necessary information.
This way, we streamline the channels and activities that can actually make your business grow.
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We focus on actual result drivers
We know that there is no good promotion without branding, and that effective marketing cannot do without the use of cutting edge technologies.
This is precisely the reason why in our operations we focus on the synergy of these 3 core areas whose proportion is tailored individually to your company, your industry and your overall environment.
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We integrate state-of-the-art science and our proprietary know-how
We deploy our in-house algorithms, artificial intelligence (AI) technology and, above all, the knowledge and practical skills of our experienced experts.
We guarantee results and are accountable for every penny spent
We know how to forecast, calculate and report on the effectiveness of our activities that will provide you with tangible financial benefits.
What is there for you?
We base our customer relationships on a win-win partnership, in which each stakeholder is a winner.
Profits
Your success will be measured in terms of increased sales revenue, increased brand recognition or simply – reduced cost levels.
Brand value
Increasing outreach, enhanced image and, on top of this, positive financial results. All of this will also increase the real value of your company as a whole.
Processes
We focus not only on the external perception of your company, but also on optimising its internal operational processes.
How does it works?
1. Analysis
We organise project workshops where we discuss your needs with you and your team and clarify mutual expectations.
2. Organisation
We deploy the best specialists who fit the project in terms of technology, implementation and personality.
3. Delivery
We split the project into individual steps that enable us to control the results and meet your goals and objectives.
4. Implementation
We carry out testing and training, and then launch the finished project in the target environment.
5. Next stages
We are proceeding with the planning of further optimisation and efficiency measures.
Grow and boost your business with a refined strategy and successful operations
Benefit from the support of more than 40 experienced specialists who will take care of your brand, its on-line promotion, as well as the entire technological and financial background.
